AI 视角审计

产品页 JSON-LD(节选自实际输出)

{
  "@context": "https://schema.org",
  "@type": "Product",
  "@id": "https://mcd-ai-demo.example.com/products/shanghai-osmanthus-shake#product",
  "name": "上海限定桂花奶昔(中杯)",
  "description": "上海限定桂花奶昔由乳基奶昔加入桂花风味糖浆调制而成。上海限定桂花奶昔中杯热量为 386 千卡,售价为 19 元,仅在上海市的 4 家奶昔特色餐厅销售,销售截止日期为 2026 年 10 月 31 日。",
  "category": "limited",
  "url": "https://mcd-ai-demo.example.com/products/shanghai-osmanthus-shake",
  "image": "https://mcd-ai-demo.example.com/brand/products/shanghai-osmanthus-shake.png",
  "nutrition": {
    "@type": "NutritionInformation",
    "calories": "386 kcal",
    "proteinContent": "8.4 g",
    "fatContent": "10.2 g",
    "carbohydrateContent": "64.5 g",
    "sodiumContent": "210 mg"
  },
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "过敏原",
      "value": "乳"
    }
  ],
  "offers": {
    "@type": "Offer",
    "price": 19,
    "priceCurrency": "CNY",
    "availability": "https://schema.org/InStock",
    "areaServed": [
      {
        "@type": "City",
        "name": "上海市"
      }
    ],
    "validFrom": "2026-06-01",
    "seller": {
      "@id": "https://mcd-ai-demo.example.com/#organization"
    },
    "priceValidUntil": "2026-10-31",
    "validThrough": "2026-10-31",
    "availableAtOrFrom": [
      {
        "@type": "FastFoodRestaurant",
        "@id": "https://mcd-ai-demo.example.com/stores/shanghai/sh-nanjing-road#restaurant",
        "name": "上海南京东路餐厅",
        "address": "上海市黄浦区南京东路 288 号 1 层"
      },
      {
        "@type": "FastFoodRestaurant",
        "@id": "https://mcd-ai-demo.example.com/stores/shanghai/sh-lujiazui#restaurant",
        "name": "上海陆家嘴餐厅",
        "address": "上海市浦东新区世纪大道 100 号 B1 层"
      },
      {
        "@type": "FastFoodRestaurant",
        "@id": "https://mcd-ai-demo.example.com/stores/shanghai/sh-xintiandi#restaurant",
        "name": "上海新天地餐厅",
        "address": "上海市黄浦区马当路 245 号 2 层"
      },
      {
        "@type": "FastFoodRestaurant",
        "@id": "https://mcd-ai-demo.example.com/stores/shanghai/sh-hongqiao-hub#restaurant",
        "name": "上海虹桥枢纽餐厅",
        "address": "上海市闵行区申贵路 1500 号虹桥枢纽 T2 出发层"
      }
    ]
  },
  "disambiguatingDescription": "本站为改版提案演示站,全部产品、价格、营养、门店与新闻数据均为演示用虚拟数据,不代表真实经营信息。"
}

该产品页在 /llms.txt 中的条目

- [上海限定桂花奶昔(中杯)](https://mcd-ai-demo.example.com/products/shanghai-osmanthus-shake) · [Markdown](https://mcd-ai-demo.example.com/products/shanghai-osmanthus-shake.md): T1 权威事实源 —— 区域限定,仅在上海市的 4 家门店销售,销售截止 2026-10-31;单份热量 386 千卡,售价 19 元

已结束活动的 JSON-LD

{
  "@context": "https://schema.org",
  "@type": "SaleEvent",
  "@id": "https://mcd-ai-demo.example.com/campaigns/spring-cherry-2026#campaign",
  "name": "2026 春日樱花季",
  "description": "2026 春日樱花季是在中国内地全部门店开展的春季限时产品活动,活动期间销售春日樱花圣代,活动已于 2026 年 4 月 30 日结束。",
  "url": "https://mcd-ai-demo.example.com/campaigns/spring-cherry-2026",
  "image": "https://mcd-ai-demo.example.com/brand/campaigns/spring-cherry-2026.png",
  "startDate": "2026-03-01",
  "endDate": "2026-04-30",
  "eventStatus": "https://schema.org/EventCancelled",
  "organizer": {
    "@id": "https://mcd-ai-demo.example.com/#organization"
  },
  "location": {
    "@type": "Country",
    "name": "中国"
  }
}

/llms.txt 中检索该产品页 /products/spring-cherry-sundae

(无结果 —— 已结束产品不写入 llms.txt,当前只列出 14 个在售产品)

但结束公告仍然保留,并标注发布日期

- [2026 春日樱花季活动结束](https://mcd-ai-demo.example.com/news/spring-cherry-season-closed): 发布于 2026-05-06;2026 春日樱花季活动已于 2026 年 4 月 30 日结束,活动商品春日樱花圣代自 2026 年 5 月 1 日起在全部门店停止销售。

门店页 JSON-LD

{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "@id": "https://mcd-ai-demo.example.com/stores/shanghai/sh-hongqiao-hub#restaurant",
  "name": "上海虹桥枢纽餐厅",
  "description": "上海虹桥枢纽餐厅位于上海市闵行区申贵路 1500 号虹桥枢纽 T2 出发层,24 小时营业,是销售上海限定桂花奶昔的 4 家门店之一。",
  "url": "https://mcd-ai-demo.example.com/stores/shanghai/sh-hongqiao-hub",
  "image": "https://mcd-ai-demo.example.com/brand/stores/sh-hongqiao-hub.png",
  "telephone": "021-5000-0104",
  "parentOrganization": {
    "@id": "https://mcd-ai-demo.example.com/#organization"
  },
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "CN",
    "addressLocality": "上海市",
    "addressRegion": "闵行区",
    "streetAddress": "上海市闵行区申贵路 1500 号虹桥枢纽 T2 出发层"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 31.195,
    "longitude": 121.32
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Mo",
        "Tu",
        "We",
        "Th",
        "Fr",
        "Sa",
        "Su"
      ],
      "opens": "00:00",
      "closes": "23:59"
    }
  ],
  "servesCuisine": "快餐"
}